NBC Bay Area

Feb 17, 2021

TikTok Tests Whisk, a New Feature That Makes It Easy to Save Recipes

Consumers today look to a variety of places, including social media, food blogs and recipe sites for food and cooking inspiration,” said Dana Nguyen, Whisk’s principal product manager. “The award-winning Whisk app (available on iOS, Android, web, Chrome extension and voice assistants) provides a free way for people to save recipes from anywhere, turn them into a meal plan or shopping list and share their favorites with others in global or private communities.

Today

Feb 17, 2021

TikTok tests Whisk, a new feature that makes it easy to save recipes

TikTok is testing a third-party service that allows video creators to link directly to their recipes. The application, Whisk, would be accessible through a button on recipe videos. Users would be able to find a link to the full recipe and save it for future use. Whisk also includes ingredient lists, nutrition details and more information for each recipe.

Yahoo Singapore News

Feb 15, 2021

Retrieving recipes from TikTok just got easier

On TikTok, videos that show how to cook a recipe are very popular. The dishes shown are often quick, simple and tasty. But it is sometimes difficult to remember all the ingredients used in a more complicated recipe. A demand that the Chinese-based platform is exploiting by partnering with Whisk, a cooking recipe application, by offering a new feature. Users can now have access to the complete recipe thanks to a new button on some videos.

Screen Rant

Feb 13, 2021

TikTok Pasta & Foods Getting Easier to Recreate with New Recipe Button

The recipe button was spotted by Matt Navarra and is the result of a partnership between TikTok and Whisk, an app that lets users curate recipes and plan meals. TechCrunch also reported on the new feature, which apparently is currently in an alpha testing state. According to the report, TikTok and Whisk have identified content creators who specialize in cooking videos to spearhead the new feature.

Digital Information World

Feb 13, 2021

TikTok Starts Focusing on Food Videos with Recipe Cards

Any content streaming platform whether it is YouTube or TikTok is going to have to focus on integrating various kinds of context into the mix because of the fact that this is the sort of thing that could potentially end up making users want to stay on the site for a longer period of time than might have been the case otherwise. TikTok has tried to expand its horizons in this regard through a collaboration with the recipe app Whisk, and this update is actually quite exciting if you are in the cooking industry.

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Contact for media inquiries

Emily Koster

Emily Koster

press@whisk.com

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